Feb 17 2008
Bad credit offers
I recently came upon bad credit loans website and I have found it’s idea quite interesting, and I decided to review their website, as I mostly do on Web International Awards of the V7N network.
First of all I want to speak about Bad Credit Offers slogan, which is “The user’s guide to bad credit”. When I first read that I thought what on Earth are they talking about? A guide, to bad credits? Wow. At first I thought they are some consulting company that makes the best to give you the worst credit possible.
But no. Their website is consisted of a list of credit opportunities, which are displayed on categories, in a comparison manner, so that you can choose what is best for you.
So, at first I really thought they were very stupid when they chose that slogan. In fact, their site’s name and slogan could become a gold mine. Why? With proper SEO tools and campaigns, they will rank 1st for keywords such as bad credit, worst credit ever and other alike. You do not see the good in it?
Well, here’s the good in it. Who searches for such keywords? Someone who wants to get his first loan? I don’t think so. It will be those people who have made a bad mistake in the past, and cannot handle their current rates and they are looking for solutions. And as far as I see it, the only one they will get it in the near future will be Bad Credit Offers website.
These guys over there have made a very interesting and original concept, which will definitely work. Their website is ok, on the front end. Information is displayed where it should be, it loads fast, doesn’t have unnecessary objects all over the place.
The part that is not that very good is the source. It is based on a table based layout as opposed to XHTML elements, which will mean poor SEO, the website title is the same across all their webpages, when it should reflect the keywords of each page alone. Their logo and slogan are not present in the page source, only as images, which are not seen by search engines, but at least they have an ALT tag for it.
The best thing is that they are free, and I really want to see if they will stay this way when they hit lots of traffic. You should check them whenever you think of going to the bank for a credit.
Cheers!
